One of the UK’s most distinguished menswear brands has expanded its range of environmentally-friendly and sustainable clothing with the addition of two new products. William and Edwards, which offers chinos, knitwear, overcoats, and shirts for men who appreciate quality craftsmanship, has introduced sustainable alternatives to products from retailers such as T.M Lewin, Hawes & Curtis and Charles Tyrwhitt, all made from organic materials and recycled yarns.
Adding to its already vast collection of formal shirts, William and Edwards has launched a new luxury organic shirt, made from soft Egyptian cotton. The slim fit shirts feature a semi cutaway collar, button cuff, and tailored stitching for improved durability. Organic cotton has been chosen for its unique ability to help the brand to reduce its environmental footprint through the lower quantities of water, energy, and chemicals used during the farming process.
In addition to the new luxury organic shirts, William and Edwards has also introduced a new line of socks made with ECONYL® regenerated nylon As one of the only fashion brands in the UK to offer ECONYL®-certified socks, William and Edwards are facilitating a safer future for the planet’s marine life by using ECONYL® regenerated nylon yarn that has been created from discarded fishing nets which pose a risk to vulnerable creatures and other nylon waste. ECONYL® regenerated nylon yarn is blended with Global Organic Textile Standard (GOTS) organic cotton to create socks that are not only comfortable and long lasting but also environmentally superior.
Yunus Emre Ozkaya, CEO of William and Edwards said, “For years, there has been a widespread belief in the fashion industry that manufacturers can either make clothing that’s high quality, luxurious, or kind to the environment and our aim is to show that there’s no need to choose between the three. With our new range of sustainable clothing made from organic cotton and recycled materials, we’re making superior, eco-friendly menswear the new reality.”
Despite William and Edwards’ ambitions to go above and beyond, the brand is refusing to charge customers a premium for their desire to protect the planet and make responsible fashion choices, instead choosing to keep the costs of the new products in line with current prices for their existing collection.
The new products are available to purchase now directly from the William and Edwards website. The organic formal shirts are available in blue or white colours, while the Econyl socks come in 8 different designs featuring either patterns such as stripes and polka dots, or carefully embroidered images.
To view the collection, visit www.williamandedwards.co.uk